About
/ BUSINESS MANAGEMENT EXECUTIVE
We live in an extraordinary moment, with countless degrees of freedom. The instant and effortless connection to a billion people changes everything. We have more choices, more options and more resources than any other generation ever. I understand people and their motivations, adjust my style and approach to engage them effectively.
I still love to make things happen with a portfolio which proves that I understand agency business and corporate business.
I still love to make things happen with a portfolio which proves that I understand agency business and corporate business.
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/ Strategic Planning & Execution
/ Team Building & Leadership / Brand Marketing & Positioning / Concept & Design Development / Sustainability Management |
/ Project Governance & Control
/ People Training & Development / Market Research & Analysis / Process Improvement / Relationship Building |
Working Life
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2025 - present ' Senior Director, act.3 GmbH
/ TO MAKE OUR WORLD A HAPPIER PLACE "Expanding creativity and impact in experiential & entertainment marketing." 2021 - 2025 ' Senior Sustainability Manager, Amazon / STRIVE TO BE THE WORLD'S MOST CUSTOMER-CENTRIC COMPANY "Play an integral role in the development and implementation of the Amazon Sustainability Initiatives." 2014 - 2021 ' Senior Director Concepts to Consumer, adidas AG / SHAPING THE FUTURE OF RETAIL "This role has rounded my ability to ideate, incubate, iterate, and commercialize global concepts." 2011 - 2014 ' Senior Manager Global Retail Concepts, adidas AG / CONNECTING GLOBAL VISION WITH MARKET NEEDS "These years have given me a strong, solid background when it comes to understanding how the global markets function." 2007 - 2011 ' General Manager, North America, CIP Marketing Corp.. / TEAM LEADERSHIP "Establishing clear shared goals. Understanding team resources, strengths, and weaknesses and using them to deliver financial and competitive advantages for the company." 2004 - 2007 ' Head of Europe, cip trademarketing GmbH / SETTING THE BAR FOR THE TEAM "Appreciating the power of a team that aspires to professional and personal reward, development, and recognition." 2002 - 2004 ' Regional Manager, Germany, cip marketing GmbH / BUILDING STRONG PARTNERSHIPS "South-West Germany regional management of all related marketing activities and customer support." 2000 - 2002 ' Training Manager, cip marketing GmbH / ALL ABOUT THE PRODUCT "Understanding how to build product promotional values and their place in the market." |
"With a shake of the head, the Count reflected that there was simply no substitute for experience."
/ A Gentleman in Moscow / Amor Towels / 
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Public Speaking
EHI RETAIL DESIGN CONFERENCE / 2018
Panel discussion on physical and digital consumer engagement.
"The digitization process moves at the speed of light and is
significant challenge to be carried through by all of us."
www.stores-shops.de/design/ehi-retail-design-konferenz-2018-digitalisierung-am-pos/
Panel discussion on physical and digital consumer engagement.
"The digitization process moves at the speed of light and is
significant challenge to be carried through by all of us."
www.stores-shops.de/design/ehi-retail-design-konferenz-2018-digitalisierung-am-pos/
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INSIDE ADIDAS'S WESTFIELD LONDON 'STADIUM' STORE / 2018 Interview to Drapers on adidas's new stadium style store. " The stadium concept takes them behind the stands – making the city the playing field. We are representing where athletes go to prepare for their game." www.drapersonline.com/insight/store-design/inside-adidass-westfield-london-stadium-store DESIGNING THE NEIGHBOURHOOD / 2014
Interview to MIND Magazine on NBHD, benchmark store concept for adidas. "We, as a brand offer a globally connected culture combined with local born authenticity." www.mind-mag.com |